There are so many ways to create video: using a webcam, capturing your screen with webinar software or TechSmith’s Camtasia®, or even using your cell phone. If you have a Gmail address, you already have a YouTube account, and you can easily crate and customize your own YouTube channel.
The hardest part of adding video to your marketing is to simply take the leap.
If you are new to social media, choose one or two sites and set up your profile. If you already have some social media profiles, consider expanding or increasing your activity.
Content marketing is another way to educate your customers before and during the sales cycle. With content marketing, you create a report, white paper, or educational video that describes a topic congruent with your services.
The content is typically “gated,” meaning the prospect needs to provide email address or phone number or both, so that you can follow up on the lead.
The content should be enticing and educational and should also introduce the prospect to your brands and services without being heavy handed about it.
Content marketing is a great lead generator, especially if you have a sales staff that can deliver scripted follow-up calls.
Mobile and Wearables
Over a year ago, Google proclaimed there are now more mobile searches than desktop searches.
For the last few years, it has been increasingly important to make sure your website delivers a great experience via mobile technology.
Wearables are growing as fast as mobile did. Innovative companies are providing a rich customer experience through wearables. It is now common to see wearables in health, sports, household automation, and virtual reality entertainment.
But others are having fun with creative solutions, such as British Airways blankets that turn a color based on a passenger’s mood and Nivea’s children’s sunblock that comes with a GPS bracelet tracker so the kid doesn’t stray too far away.
Integration of multiple marketing channels and methods is essential as the buying decision has become more complex and trust is built slowly over time.
Successful marketers are integrating SEO (search engine optimization) with social media, video with content marketing, and email marketing with landing pages, to name a few.
Try any of these five trends to give your marketing a future-focused boost.
This is general information and should not be acted upon without first determining its application to your specific situation. Please contact your professional advisor(s) for additional details.
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