Hart & Associates is Improving the Way We Work with Small Businesses

Hart & Associates is excited to announce that they are now certified as a LivePlan Expert Advisor, adding the innovative cloud-based application LivePlan to its suite of small business offerings.

​Hart & Associates’ approach integrates QuickBooks Online and Desktop accounting software with business planning and financial tracking software LivePlan. These tools give their small business clients an advantage. Research from Cranfield University’s School of Management shows that small businesses who actively plan, track against that plan, and adjust their plan based on market need, grow 30% faster. Planning and tracking is what separates small businesses who are surviving from those who are thriving.

Created by Palo Alto Software, LivePlan helps small business owners easily develop budgets and forecasts, create goals for their business, and then track their progress on a dynamic dashboard that syncs with popular accounting systems. LivePlan imports accounting data from QuickBooks and presents the information in a dashboard view that shows business owners where their financials stand compared to their original plan and previously set goals.
 
“Accounting data alone is not sufficient enough to run a business,” said Sabrina Parsons, CEO of Palo Alto Software. “Business owners must also track how those actual numbers compare to their budget and forecast and their historical performance. LivePlan gives small business owners access to this information - in an easy to view format - without having to ask their bookkeeper or accountant to run multiple reports. With this, accountants are becoming strategic advisors, and helping small businesses in areas beyond taxes, bookkeeping, and audits.”
 
About Hart & Associates
At Hart & Associates, we are committed to providing the highest level of service to our clients. In support of this focus, continuing education is part of our company culture. Our goal is to meet or exceed the current continuing education requirements for CPAs in the State of California, as well as to keep up with new offerings that support the growth and success of our clients.
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About Palo Alto Software, Inc.
​Palo Alto Software, Inc., makers of the #1 selling business planning software in the world, develops and publishes tools, products, and content to help small and midsized businesses pitch, plan, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and financial management. Palo Alto Software has been the market leader in its category for over 15 years, has served well over 2 million entrepreneurs, and has customers in 180 countries. It was founded in 1988 by business planning expert Tim Berry. Sabrina Parsons has been the company’s CEO since 2007. Parsons successfully expanded its service offering into the cloud with LivePlan. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon.