In some industries, service has become a quaint memory. Customers are often reduced to selecting the provider that costs or annoys them the least.
But the golden rule has not been repealed. Pleasing your customers can create a powerful competitive advantage – and a few simple changes may increase your bottom line.
To distinguish your firm from the rest, establish the following customer service policies and procedures.
At worst, the loss will not be compounded by damage to your reputation. At best, the money will come back multiplied by repeat business and referrals.
Quality service is a powerful marketing tool that is surprisingly easy to implement.
Simply imagine how you would want to be treated and provide that treatment to your customers. As customer satisfaction increases, your profits will follow.
Successfully meeting the challenges inherent to new and smaller businesses provides me with a special type of satisfaction.